I am an award-winning marketing professional with a range of experience that provides me with a unique perspective in the development and execution of innovative marketing strategies. 

I began my career as companies should when facing a marketing challenge: with sound data and market research. Working for a strategic marketing research agency, I consulted with clients to understand their business challenges, execute research studies, and provide data-driven recommendations. The resulting takeaway was a foundational belief that difficult business decisions can and should be made with sound data and consumer-driven feedback. 

I then began developing my career in advertising and strategic planning, managing multi-channel creative and media campaigns at respected agencies including Foote, Cone & Belding, DGWB and Hamon & Associates. I worked with brands such as Hilton Hotels, Singapore Airlines, Logitech and Kaiser Permanente to push the envelope and create innovative 360 degree campaigns involving television, print, digital, and collateral.  It was during this time when I realized the value in working closely with creative teams. By providing informative, research-driven briefs, and by communicating respectful and constructive feedback, I was able to harness creative talents to produce innovative and effective campaigns.

As a result of my success on the agency side, I was then recruited to manage the advertising efforts on the corporate side for Princess Cruises. Initially managing traditional marketing efforts including broadcast, magazine & newspaper campaigns, I worked with the senior leadership teams to transition almost entirely to more measurable and data-driven digital marketing methods. I established industry-first use of display advertising, retargeting, SEM and SEO. I re-thought the marketing sales funnel using the latest technology and lead-gen tactics to help recruit new prospects and convert them to loyal Princess guests. 

As my role at Princess Cruises expanded, I began to oversee additional areas of the business including the brand development team where I established clear brand guidelines, and directed photo and video production. I worked closely with the operational and international teams as the “brand police” to ensure the consistent brand experience extended to all customers throughout their journey. I redefined the onboard guest experience by working with product teams on the development of new guest experiences to help enhance the brand story, successfully integrating third party brand partnerships. I applied rigorous data and research standards to resource allocations for new ship product development. I helped brand and launch the hospitality industry’s most innovative guest experience platform with the wearable Princess MedallionClass product. I oversaw the onboard sales teams where I implemented changes resulting in a 50% increase in sales. And I led the brand loyalty program increasing meaningful member benefits while reducing program costs. 

Overall, I have demonstrated a keen ability to collaborate effectively with others in every capacity. This was recognized at Princess Cruises when I was nominated by teammates and awarded Employee of the Year among over 3,500 people.